The Guestbook System

Is Your Website Missing a Key Ingredient to Significantly Increase Sales?

Many websites don't even realize they're missing this crucial element.

Let your visitors handle part of your marketing for you.

Online shopping is gaining more and more traction, not just for products but for services as well. With strong competition, website owners must take specific measures to attract potential customers to their sites.

About the Guestbook

The number of internet users is growing exponentially, and having a platform on your website where visitors can make their voices heard is essential. A guestbook is the ideal solution for communicating with customers, listening to their opinions, and interacting with them. Here, they can also signal their desires, for example, about what they would like to read in the site's mini-blog.

Studies show that 77% of online shoppers consult others' opinions before purchasing a product or service.

Are you promoting a company online? Give your clients the opportunity to express their opinions through a guestbook and learn how to serve them more effectively.

While displaying positive reviews on your site is the most effective tactic to increase sales, it is the least used method by companies. Undoubtedly, the reason for this is the fear of receiving negative reviews. However, if we look closely, this is the only way to learn directly about any mistakes we might be making in our business. Thus, we can correct them and significantly improve our services. We must remember that a customer whose complaint we have resolved is twice as satisfied and likely to bring recommendations. Moreover, it seems suspicious for a website to have only positive reviews.

The more positive reviews you gather, the more confident potential customers will be in purchasing the products or services offered. Additionally, each client has different opinions, so the general public will be presented with various advantages of the products on the site.

We believe a guestbook is also an excellent networking tool, allowing you to engage in discussions with people who share your views. Each guestbook carries the potential to form a community of your site's clients, encouraging visitors to return to the page.

Customer reviews have a significant impact, regardless of the industry in which a company operates. A prime example is tourism: an accommodation with 1-5 guest reviews receives 23% more requests, while one with 6-10 reviews receives up to 41% more booking requests.

A long list of benefits and a few statistics may not be convincing enough for a customer to purchase a particular product or service. Romanians are skeptical about buying products without seeing them in reality, so positive reviews from previous buyers reassure them that they are spending their money wisely.

Another extremely important benefit of gathering reviews is building an email address database that can later be used for email marketing campaigns.

Web creation services allow for the management of many pages, so we know that reviews are not easily collected in the initial period after a site launch. To increase the number of reviews, you can offer a promotion, a special offer, or a discount to visitors or clients who express their opinion.

Advantages of a Guestbook

Let's summarize the advantages of including a guestbook on your website:

• It is an effective sales technique without appearing pushy. You want to make sales, which is obvious, so your site will contain some sales and promotional materials. However, people don't like being sold to, so we need to awaken their desire to buy differently. Reading positive reviews will inspire confidence, and visitors will be more inclined to purchase.
• Testimonials bring various benefits to your products or services. Not every client appreciates the same thing about the purchased product. If each client shares their opinion about the benefits they gained from your product, you will be able to attract the attention of different types of consumers.
• A good testimonial strengthens credibility, earning the trust of visitors. Show your visitors how previous clients solved a problem using your services or products, demonstrating that your goal is to satisfy clients.
• Guestbook testimonials mean free content for your site! Moreover, continuously updated content has a powerful impact, not only in the eyes of visitors but also in search engines. The ability to generate reviews is thus beneficial from multiple perspectives.
• Search engines like Google use billions of factors in their algorithms to determine a site's position in search results. Testimonials help improve your site's positioning by including them on third-party platforms like Google My Business or registering as a Google Trusted Store.

What Makes a Valuable Testimonial?

Testimonials should be specific: name the product they refer to, come from a valid customer name, have a correct email address, and specify the benefit it brought to the buyer. Without these mentions, the posted opinion will lack the desired impact because it will lack convincing power. Good testimonials should include measurable values, such as how much time or money was saved after purchasing the service or product.

Overall, we believe the advantages of a guestbook far outweigh the fear of receiving negative reviews on the site, so we recommend including it on your website.