How to Choose a Domain Name

28.06.2024 Choosing a domain name is similar to choosing a company name; it requires careful thought and consideration. The domain name is what a visitor types into the browser's address bar to access a website, but viewed from a broader perspective, it is your identity on the Web. Therefore, you must ensure that the chosen name fits best not only with the type of your business but is also easy to find and promote.
Before buying a domain name that suits you and you like, consider the following tips to ensure you have made the right choice.

1. Generic Names vs. Brand Names

For years, SEO specialists advocated for buying domains containing specific keywords related to the business (product/service name), which helped in ranking high on Google, Yahoo, and other search engines. Thus, most people chose a generic domain name like parfumuri.ro (perfumes.ro) if they sold perfumes. Given the latest Google updates, we suggest choosing a brand name domain (it can even be the company name) because when people search for a very general keyword, such as flowers, they might find you if you are lucky to be the first with flori.ro (flowers.ro), but they will mostly find your competition. With a well-optimized and promoted site, there is no need to include keywords, because with a unique brand name, they will find only you.

2. Easy to Write

Finding a domain name that is easy to write is critical for online success. Using slang (u instead of you), words with multiple meanings, or borrowed words from other languages can create confusion among users, making it difficult to find your site.

3. Keep It Short

If your domain name is long and complex, you risk users typing it incorrectly. Ideally, the chosen name should be short and simple.

4. Memorable

There are millions of registered domain names, so having an attractive, easy-to-remember, and memorable domain name is essential. After choosing a name, test its success among your friends.

5. Choosing the Extension

If you are targeting Romanian users, it is preferable to choose numedomeniu.ro (domainname.ro), but other options (.eu; .com; .net; .us; .org, etc.) are also viable. Financially, a .ro domain is paid once and is valid for life, while the others are paid annually. If you aim to target an international audience, a suitable extension like .com or .NET (“network”) should be used. We recommend a specific extension for the area where you operate when the site presents the services or products of a local business (.eu – Europe, .us – USA, .ro – Romania) – for example, a beauty salon. For an organization, it's good to choose .org, as it is a web extension used by non-profit groups or professional government associations.